Strategist / Project manager
Ida is a founding partner, strategist and project manager at K&i. Between managing clients and making sure each project runs smoothly, Ida also holds a key part in developing strategies for our clients, helping them to elevate and define their brands. Her expertise also lies in trend forecasting, pattern print design and illustration.
Ida grew up in a small village in the Nordic Lapland of Sweden. She studied Fashion design at the Univeristy of Westminster in London and graduated with a BA Honors degree. Her final year collection was showed at Graduate London Fashion Week and featured in the Guardian newspaper. She continued to work as a fashion designer in the UK for suppliers and high-street retailers such as Debenhams and Topshop. In 2010 she relocated to Cape Town to launch K&i with her husband Karl.
When Ida is not working she loves to run, visit libraries, bake bread, and draw monsters.