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ideas and

September 29, 2022

What are brand guidelines?

Brand guidelines (or sometimes also referred to as brand standard, style guide or brand book) are in essence a guide on how to execute your brand. Brand guidelines are usually…

"Originality is simply a fresh pair of eyes"

Woodrow Wilson

"Discovery consists of seeing what everybody has seen and thinking what nobody has thought"

Albert von Szent-Gyorgy
September 7, 2017

The value of design

All professions deserve respect; whether it is doctors, car mechanics, teachers, accountants, architects, police officers or designers. We all studied and worked hard to gain experience, so why is it…

"If you change the way you look at things, the things you look at will change"

Wayne Dyer
wayfinding iconography signage watershed waterfront
August 25, 2015

Signage for the V&A Watershed

A few months back we embarked on a collaborative project with Wolff Architects to develop a wayfinding system and visual language for the Cape Town V&A Watershed signage at the…
January 7, 2015

Say cheese!

A massive thank-you to Theo Klompje for the photoshoot. Here’s a small selection of additional photos for our about page. To check Theo's work and to find out more about…