Posts In The 'Insight' Category

September 3, 2026

Clarity first: a strategic approach to brand-building

Not every business has a full creative team on hand. Maybe you're a smaller operation without in-house design or marketing capacity. Maybe you're growing fast and haven't gotten around to…

Kandi

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Insight

January 9, 2025

What you can do before starting a branding process

Before starting a branding process with an agency, there are steps that you, as a…

Kandi

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Insight

November 11, 2025

How to do a brand audit (and why your business needs one)

Your brand is more than just a logo or a colour palette. It’s the sum total of how people perceive your business—online, in person, and everywhere in between. But how…

Kandi

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Insight

August 4, 2021

Logo design terminology explained

Logo design terminology can sometimes be perplexing for non-designers. As a client, you might not…

Kandi

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Insight

July 9, 2024

Questions to ask a branding agency

Looking for a branding agency can be overwhelming as it's important to find an agency…

Kandi

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Insight

August 15, 2023

Choosing the right brand imagery and layout treatments

Choosing the right brand imagery and layout treatments for your brand is an important aspect…

Kandi

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Insight

September 19, 2023

When to rebrand or refresh your brand

Making the decision to rebrand or refresh your brand can feel daunting. There’s no way around it, it is an involved, time-consuming and costly process. So making sure that you…

Kandi

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Insight

May 7, 2021

Our strategic branding process

Successful brands aren't built through design alone. They are built through research, strategic thinking and a clear understanding of what makes a business different. At Kandi, every branding project starts…

Kandi

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Insight

May 25, 2021

Corporate identity design elements

What is corporate identity design? Corporate identity design, also known as brand identity or visual…

Kandi

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Insight

April 9, 2021

What is branding and why do you need it?

What exactly is branding? In a nutshell, branding is there to reflect the true values the company is bringing to the market. It should also differentiate and elevate your business…

Kandi

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Insight

Clarity first: a strategic approach to brand-building

What you can do before starting a branding process

How to do a brand audit (and why your business needs one)

Logo design terminology explained

Questions to ask a branding agency

Choosing the right brand imagery and layout treatments

When to rebrand or refresh your brand

Our strategic branding process

Corporate identity design elements

What is branding and why do you need it?

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