Posts In The 'Insight' Category

Insight

September 19, 2023

When to rebrand or refresh your brand

Making the decision to rebrand or refresh your brand can feel daunting. There’s no way around it, it is an involved, time-consuming and costly process. So making sure that you…

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Insight

August 15, 2022

Choosing the right brand imagery and layout treatments

Choosing the right brand imagery and layout treatments for your brand is an important aspect…

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Insight

September 29, 2022

What are brand guidelines?

Brand guidelines (or sometimes also referred to as brand standard, style guide or brand book) are in essence a guide on how to execute your brand. Brand guidelines are usually…

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Insight

August 4, 2021

Logo design terminology explained

Logo design terminology can sometimes be perplexing for non-designers. As a client, you might not…

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Insight

June 3, 2021

Logo development process – the work behind a logo

A logo is there to identify a business, product or service in its simplest form…

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Insight

February 15, 2022

Typography and branding – what you need to know

Typography and branding - a crucial part in building your brand image. It is not only about what fonts are used in the logo, but also the font/s used in…

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Insight

November 16, 2021

Why colour is important to your brand

Corporate colours are incredibly important in branding. It is a fundamental element in a brand identity and is one of the most instantly recognisable and easily memorable elements of a…

Kandi

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Insight

May 25, 2021

Corporate identity design elements

What is corporate identity design? Corporate identity design, also known as brand identity or visual identity, in essence is how the brand is visually presented to customers. A corporate, brand…

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Insight

May 7, 2021

An inside look into the branding process

A branding process is key in establishing and developing a brand. Branding is there to…

Kandi

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Insight

April 30, 2021

Brand strategy explained

Brand strategy is the verbalisation of a brand set out in a long-term plan to…

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Insight

When to rebrand or refresh your brand

Choosing the right brand imagery and layout treatments

What are brand guidelines?

Logo design terminology explained

Logo development process – the work behind a logo

Typography and branding – what you need to know

Why colour is important to your brand

Corporate identity design elements

An inside look into the branding process

Brand strategy explained

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