Posts In The 'Insight' Category

Insight

February 15, 2022

Typography and branding – what you need to know

Typography and branding - a crucial part in building your brand image. It is not only about what fonts are used in the logo, but also the font/s used in…

Kandi

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Insight

November 16, 2021

Why colour is important to your brand

Corporate colours are incredibly important in branding. It is a fundamental element in a brand identity and is one of the most instantly recognisable and easily memorable elements of a…

Kandi

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Insight

August 4, 2021

Logo design terminology explained

Logo design terminology can sometimes be perplexing for non-designers. As a client, you might not…

Kandi

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Insight

June 3, 2021

Logo development process – The work behind a logo

A logo is there to identify a business, product or service in its simplest form…

Kandi

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Insight

May 25, 2021

Corporate identity design elements

What is corporate identity design? Corporate identity design, also known as brand identity or visual identity, in essence is how the brand is visually presented to customers. A corporate, brand…

Kandi

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Insight

May 7, 2021

An inside look into the branding process

A branding process is key in establishing and developing a brand. Branding is there to…

Kandi

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Insight

April 30, 2021

Brand strategy explained

Brand strategy is the verbalisation of a brand set out in a long-term plan to…

Kandi

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Insight

April 9, 2021

What is branding and why do you need it?

What is branding? In a nutshell, branding is there to reflect the true values the company is bringing to the market. It should also differentiate and elevate your business from…

Kandi

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Insight

March 1, 2020

Working remotely from home in the COVID-19 pandemic

Working remotely in the COVID-19 crisis can be a challenge for many businesses. As the COVID-19 pandemic continues to sweep the globe, businesses are sending their workers to work from…

Kandi

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Insight

August 12, 2019

The creative process – order out of chaos

To be creative by definition involves the use of imagination or original ideas to create something. Because the outcome is unpredictable, the creative process can seem chaotic, messy and scary.…

Kandi

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Insight

Typography and branding – what you need to know

Why colour is important to your brand

Logo design terminology explained

Logo development process – The work behind a logo

Corporate identity design elements

An inside look into the branding process

Brand strategy explained

What is branding and why do you need it?

Working remotely from home in the COVID-19 pandemic

The creative process – order out of chaos

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