There are several points to consider on how to write a brief. However before contacting a list of design agencies for cost estimates, as a client, you should first take some time to research which agencies would be best suitable for your project, and what design services they offer.
Once you have a shortlist, you need to write a brief. Surprisingly very few take the time to really consider the importance of writing a comprehensive brief. It’s not a quick or easy process, but it is essential in order to have a successful project. You could even get fancy and use a Miro template, but a simple word document will also suffice. It’s not about what it looks like when it comes to a brief, it’s what it says that’s important. Here are a few key points for clients to consider when briefing designers:
How to write a brief: What to include
A creative brief will vary depending on what the job entails. However, the fundamentals will stay the same. The brief should clearly and concisely sum up the project background and objectives:
”Brief designers with a problem to solve, not a checklist of design elementsThomas Heatherwick