A humanistic approach to design means design that is accessible to more people, design that connects with people on an emotional level. Emotive design has the ability to forge more meaningful connections with people. And more meaningful connections creates more impact. Whether the purpose is to raise awareness or increase sales.
But how do you connect with people on an emotional level through humanistic design?
A more emotive design approach means being more human, more approachable, more real. This is done in both language and design.
Some points to consider:
- Your design needs to have meaning. It’s not about creativity, it’s about making a difference.
- Your design needs to be authentic to the brand. People can see and feel if it’s not authentic.
- Your design needs to be consistent. What you say, how you look, should to be consistent.
- Your design needs to be emotive, trigger a feeling. It should connect with people’s hearts and minds.