Naming your business and brand
When we say branding is an evolution, a constant journey, we mean it. Keeping your brand alive and relevant to who you are, takes constant thinking, evaluation and updates. It’s important to keep checking in on your brand and business. Is the brand saying and expressing the right thing? Is the identity expressing who you are, your values and personality?
After 11 years of K&i (yep it’s been that long) we felt that another brand update was due. We’ve done several updates since inception, but this time we looked at our name.
In 2010 we opened our doors to the public as K&i, a name made up of an abbreviation of our two names, Karl and Ida. At the time naming our business ‘K&i’ fittingly expressed the way that we work – two heads working together combining strategy, project management, creative thinking and design. The ampersand and the name K-and-i perfectly symbolised this collaboration.
Over the last decade we have grown. Our processes are different, the way we communicate is different and our design is different. We find ourselves collaborating and working with other teams and creatives more these days. We work more closely with our clients and our work and services are broader today than when we started. Kandi, as an entity rather than an abbreviation, is more fitting to who we are now. Reinvention in the digital age calls for modern simplicity and we think our new wordmark hits the ‘sweet spot’.