The African Street Style Festival is a yearly independent event held in Shoreditch London. This upbeat festival utilises the public space to highlight and celebrate African influences on food, art, music and fashion. Established in 2012 by creative arts organisation Simplicious and led by cultural entrepreneur Jeffrey Lennon, the weekend event brings together a vibrant programme of photography, public and visual art, music, fashion, film, and live performances. The objective behind the festival is to provide a unique, open, street-based platform to highlight and celebrate the influence of African creativity in London. This year the aim was to deepen the brand by not only focusing on the individual artists but on African Street Style as an overall experience. The festival needed a new look and a new website that would highlight the colourful and cheerful spirit of the festival, all within a very short timeline.
Working alongside our UK partner Grand Creative, we established a bold and fresh new look for the festival. A modern typeface and restrictive colour palette was chosen to be positioned alongside the otherwise bright and colourful fashion photography. We designed and developed a responsive theme based WordPress website, with the intention of being able to expand the site further down the line. For ease of use, a submenu for the programme was added with anchored links for the different days activities. To showcase previous years events we introduced a simple yet effective image gallery.
The 2016 event saw the largest crowd to date with more than 3,500 people attending the 2-day festival.