SmartTrade App is an award winning UK based mobile payment software that allows you to take payments with your phone without a card reader.
The user and customer decide how to pay, either scan a card on the spot, take payment over the phone, send a Paylink or use Pay by Bank.
It simply turns your smartphone into a point of sale device, just like that. You can also create invoices, quotes and receipts within the app.
The founders at SmartTrade App were looking for an overhaul of the existing site and new identity to go with it. The branding needed to speak to startups, entrepreneurs and blue-collar tradesmen that are most likely to benefit from and utilise their system, which the old site was unfortunately not delivering.
The brief was to redesign the SmartTrade App website and promote better engagement from the new visual identity. Bring about more desirable user interaction and create an overall more enjoyable experience when visiting and using their service. A key objective was to make sure that the design would function in all responsive screen sizes, as this is how their customers work – on the go and majority of the time from a phone in their pockets.
We worked closely with the team to align the right messages with the right imagery. Working through from wireframe to design, the new website is now easy to navigate, clearly explains the app features and benefits and has a fresh design that is inline with the branding. A set of scenes using different devices was created to illustrate the different target markets and app functionalities.