Background

Braid Africa is a Pan-African civil society network that mobilizes and opens connectivity through collaboration and conversation.

The Braid Africa initiative aims to connect and strengthen civil society organizations operating across Africa and create a network of support and engagement that can deliver greater impact on the continent.

Challenge

The brief was to create an identity that encapsulates the four cornerstones of Braid Africa: Connect, Inspire, Equip and Engage. The identity needed to speak to youth centric and youth driven organizations, working in the area of education, peace, sustainable development, and global citizenship, across a number of different sectors.

Additionally the primary logo required a set of secondary logos for each subdivision that works as a cohesive family under the umbrella of a branded house.

Outcome

The concept for the identity was developed whilst keeping the underlying mission of Braid Africa in mind: ‘bringing together and connecting’. The logo and visual identity features a colourful braid, encapsulating the concept in its simplest form. The primary logo is made up of five coloured parts, and a particular colour was assigned to each secondary logo retaining the original look and feel whilst highlighting the focus area of each subdivision.

The visual language was further developed, establishing a colour palette and usage, font usage, image treatments, graphic elements, patterns, iconography and layout guidelines.

Designs for the website, social media profile and a brochure were also created.

Client

Braid Africa

Industry

Non-profit

Project

Branding

Services

Logo development

Visual identity design

Brand guidelines

Graphic design

creative direction branding
Braid Africa branding
Braid Africa branding
book spread
Braid Africa branding

From the client

Kandi has been a valuable partner to us over the years. With their experience, they offer valuable insights and designs - a highly recommended professional team.

Chris MeintjesExecutive Director | Braid Africa