Wolff Architects is an internationally acclaimed firm based in Cape Town, South Africa. They frequently lecture around the world and produce course materials for these occasions. K&i have worked with Wolff Architects on several projects, including rebranding their own business and the V&A Waterfront signage. K&i have also worked on several of their course work materials, one of which was ‘Breakthrough – Techniques of Working’.
“Breakthroughs don’t require genius. It is something we learn to do. It should be a habit. Beyond hard work and commitment, what makes our work leap forward?” This question was put to the university students of ETH Zurich in Switzerland. Our brief was to create a poster that would reflect the nature of this statement, and design a reader that would provoke, and engage with the viewer to question further. A striking and limited colour palette was applied, accompanied with impactful quotes across pages and varied design layouts throughout.