Inspired by compassion

Background

The unprecedented effect of the COVID-19 pandemic has been catastrophic. Its effects has been devastating, especially for our most vulnerable, our youth and our aged with limited access to food. COVID CUTS SA was a movement we launched inspired by compassion in response to the COVID-19 pandemic.

Challenge

During lockdown restrictions it was not possible to visit a barber or hairdresser. While grappling with the new normal, countrywide manes still needed maintaining. COVID CUTS SA’s concept was simple and the outcome, styling. By giving yourself or a fellow lockdown supporter a much-needed mane trim at home, you can save lives.

The initiative aimed to turn Mzanzi into a “hairo” nation, one home hair cut at a time. The aim was to raise money and awareness for NPO Masi Creative Hub – helping feed children and elderly in need in Masiphumelele, Cape Town.

Outcome

The COVID CUTS SA initiative worked like this: Nominate a responsible member of your lockdown party to cut or style your own hair (or that of your kids or your fur-kids) or let your partner cut it, the idea was to do a home haircut and share it on social media and with the money saved, pony up and make a donation.

With a combination of the social media campaign, website splash page, traditional press and radio coverage, together with other fundraising initiatives, COVID CUTS SA helped contribute to donations reaching over R80k.