The GIBS iLab is an innovative space created to challenge mindsets and thinking styles at the Gordon Institute of Business Science in Pretoria. It is a space where business leaders and academics can play and experiment with ideas and come up with new solutions. The processes used are based on design thinking principles focusing on a human centred approach incorporating all five senses.


Kandi was appointed to create an identity system and a logo for the GIBS iLab. We also developed a set of icons for the 6 rooms; sight, smell, touch, sound, taste, and play. For each room an artwork was created around the human senses as well as ‘play’, incorporating both thought-provoking and scientific information. The designs were printed on writable and magnetic backings with spaces in the artworks purposefully left empty to encourage academics participation through writing as well as being able to add elements.


GIBS (Gordon Institute of Business Science)




GIBS iLab identity


Logo development

Environmental graphics

Graphic design


Gibs iLab identity
Gibs Ilab identity
Gibs iLab identity
Gibs iLab identity
Gibs iLab identity
Gibs iLab identity
Gibs iLab identity

From the client

Kandi is the best team I have worked with in the design industry. They are cutting edge, dynamic and creative. They do their homework, they focus on detail and they always deliver. Their in-depth research gives them the ability to come up with fresh designs every time.

Itha TaljaardProject Manager