Transformation for meaningful impact

Challenge

Founded in 1999, the Pegasys Group is a management consulting company with over 100 employees, having offices in Cape Town, Pretoria, Nairobi, London, Switzerland and Mauritius. This advisory group focuses on transformative development in emerging economies, working across public and private sectors, in segments such as water, transport, climate, resilience, waste and energy. With almost 20 years history, the Pegasys brand needed, along with its two associate entities Pegasys Captial and Pegasys Institute, a much-deserved refresh.

Outcome

Working closely with the in house team discussing their own brand barometer findings, we developed a brand personality with a focus on expressing the wealth of knowledge, expertise, diversity and passion that the Pegasys team has to offer. We established a direction that would involve strengthening the Pegasys Group brand, defining clear hierarchy, and highlight the sectors in which they operate. The tone of the imagery was updated to reflect a focus on the future, story telling, positivity, possibility and motivation.

We created a set of icons for the different sectors and services Pegasys offers. The primary colour palette was reduced and focused, with a secondary palette to accompany it and it’s associate entities. The font usage was updated to a more approachable typeface, and to work better across digital touchpoints. Along with updating the visual identity, new brand guidelines were established to keep the updated identity coherent across all countries and staff members.

The website was designed and developed using WordPress, allowing the team to easily update projects and pages going forward. In addition, templates were created for internal and external presentations, along with various other collateral including stationery, reports, and brochures.