Changing the tech game

Challenge

Quintica, an ICT specialist company with operations throughout South Africa, Africa, UK, Middle East and North America. They offer integrated services and technology solutions into the enterprise and mobile network operator markets. Q-Journey, one of Quintica’s methodologies, is a guide in how to create, deploy, and maintain a world class customer-centric model. It also shows how to build into successful frameworks of quality, usability, value, trust, affordability, and profitability. Q-Journey consists of a four-part process: Asses, Define, Establish and Sustain. Within each process lies one or two product offerings. These are: Q-Scan, Q-Portfolio, Q-Framework, Q-Build, Q-Transform, and Q-Live. Quintica was in need of branding this new methodology, and required a system that would explain the Q-Journey products and processes.

Outcome

Having had a long relationship working with Quintica on a previous Vodacom project, Kandi was appointed to develop a product logo and new visual identity system for Q-Journey.

To express the ‘Q-journey’, we developed a concept around unfolding, unlocking of potential, new adventures, possibilities and growth. We sectioned the processes into their 4 parts, represented by visual folds, and used a four colour palette to identify the different processes. These included Asses (Q-green), Define (Q-orange), Establish (Q-purple), and Sustain (Q-blue).

To extend the Q-Journey identity, a map was created to show the processes and product offerings in more detail. The map was created using the colour palette and custom iconography. Templates for Word and PowerPoint were created for each of the 4 part processes along with various website graphics and exhibition stand design.