Challenge

The annual innovation summit conference branding needs to express newness, localism, and originality. The SA Innovation Summit is a leading innovation conference in South Africa, with a focus on raising awareness, facilitating collaboration, and contributing to building the national system of innovation.

SAIS has grown from 100 participants in 2008, 600 in 2012 and 2013, to 1000 in 2014. Kandi designed the branding for each years event since 2011, 2012, 2013 which was all held in Johannesburg. With Cape Town being the World Design Capital in 2014, the event was relocated and for the first time held at the Cape Town Stadium.

Outcome

The year’s theme for the Innovation Summit conference branding was ‘Local Innovation – Global Conversation’. The campaign concept was developed around conversation. We created a collection of handmade hashtags. These hashtags were complimented with thoughtful questions aimed to start conversation and accelerate local innovation. Apart from having a local touch, the design aimed to have an innovative approach; be tactile, fun, positive, thought provoking, interactive and insightful.

The Innovation summit conference branding was developed through various touchpoints, including website, newsletters, reports, presentation materials, pitching documents, adverts, banners, posters, flags, wayfinding signage, the physical space at the stadium, and a 200 page conference book.

Client

SA Innovation Summit

Industry

Conferencing

Project

Local Innovation – Global Conversation 2014 conference campaign

Services

Branding

Website design

Advertising

Graphic design

Illustration

Signage

Printing

From the client

Kandi is supercalifragilisticexpialidocious! Fresh, clean and quirky. I am addicted.

Dr Audrey VerhaegheChairman