Snapt Media is owned and managed by Happy Snappy, a long-term client of Kandi. Snapt was born out of Happy Snappy’s own experience within the event and attraction photography industry. Having seen a gap in the market, they created an app to equip brands to create loyal fans and brand ambassadors at events. The objective is to generate peer to peer sharing via social media channels, and to do so the Snapt Media branding needed to be developed.
The brief was to create the Snapt Media branding, brand identity and mascot that would be cheeky, fun and ‘explanatory’ in makeup. It had to feel fun and authentic to their customers, and cool enough to be on a t-shirt. Their product is unique so the identity should speak as such too.
We developed a brand identity and personality that communicates the brand’s uniqueness. The brand mascot was created to be flexible and easy to use in explanatory graphics and presentations. A fun and bright colour palette along with a rounded approachable font family ties the visual identity together.