Defining a leading green capital in Africa

Challenge

City of Tshwane contacted K&i to develop the Tshwane Green brand identity. The Tshwane Green project objectives were of activating citizens in achieving a low-carbon, climate resilient and resource efficient city. The aim was not only to promote active citizenry, but also to ignite City of Tshwane’s excellence legacy as a leading green capital in Africa.

In keeping with a green economy and sustainability programme, the main activities within the campaign was to establish a baseline on carbon emissions for the City, its vulnerability to climate change, as well as educating and raising awareness. The programme was divided into six segments, including Service Delivery, Soul, Schools, Business, Homes, and Communities.

Outcome

A logo and brand identity system was developed to highlight the 6 different focus areas. The logo concept was constructed using a stylised leaf to create a flower, with 6 petals in different colours to represent each focus area. Sub-logos with icons for each focus area was also created, along with establishing font usage guidelines. The Tshwane Green brand identity was further developed with a mascot.