Vodacom Project Smartt, developed by Quintica, is an internal operation designed to implement a new IT system as well as change mindsets within the organisation. Working closely with Quintica and the in-house team, the Vodacom project branding brief was to create an attention-grabbing campaign identity that would help articulate, humanise and encourage this new process.
To implement a new system has its challenges, both from a technical and human perspective. However great, new isn’t always welcomed at first, so our key objective was to aid in getting people on-board this new change. We also needed to grab people’s attention with the Vodacom project branding, and communicate in an engaging way.
Outcome
The brand identity was created around the concept of uniting disparate ways of thinking, coming closer together, finding a middle ground where all Vodacom staff share a common understanding. For the project, we created an identity along with the design of posters, banners, toolkits, brochures, presentation templates, infographics, T-shirts, newsletters, and weekly/monthly reports to key stakeholders. As it was an internal project the messaging could be expressed in a lighthearted manner using quirky characters and storylines. This in combination with a stricter use of type and iconography for the reports and presentations helped the team to leverage the project’s key objectives.
Client
Vodacom
Industry
Telecom
Project
Campaign identity
Services
Logo design
Visual identity design
Brand guidelines
Graphic design
Illustration
Packaging
Printing
