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Looking for a branding agency can be overwhelming as it’s important to find an agency that is the right fit for your company. After all, your brand is one of the most valuable assets of your business. It’s the face of your company, telling the story of who you are and what you do.

There are many branding agencies out there, and you want to make sure you find the right one for your needs. To find an agency that is the right fit, you need to know what to look for – and what questions to ask.

In this article, we will guide you through the essential things to look for in a branding agency and provide you with a list of branding agency questions to ask to ensure that you find the right agency that fits your business needs.

branding agency questions

What to look for

Before setting up an initial meeting, the first step is to research whom to contact. When choosing whom to work with, consider the following points:

Begin by having a rough idea of your budget. If you are a small self-funded start-up, contacting a well-known agency might be a waste of time. Discussing your budget upfront will enable the agency to advise whether an in-depth brand strategy is feasible or if a less extensive process is better suited.

Expertise and process are critical in any branding project, so review past case studies, and ask the agency if they have a company deck to send (many agencies will have a more up-to-date PDF than what is currently on their website). Additionally, consider their overall presentation and communication throughout various touch-points (website, proposals and emails). Does it meet your expectations?

The final factor to consider is the chemistry between you and the branding agency. You will be spending quite some time together, so it’s important that the working relationship feels right. Does it feel like you will be able to work effectively and harmoniously together?

Questions to ask a branding agency

If you are planning to hire a branding agency, it’s important to ask them a few questions before making your decision. Below are some questions that you can ask them:

– What is your process for developing or refreshing a brand? What are the different steps involved?
– How do you measure the success of a branding project?
– Can you provide some examples of successful branding projects you’ve overseen?
– How is your team structured?
– How do you price your services? Do you offer different packages?
– What are your thoughts on our current brand?
– What other services do you offer?

Asking these questions will help you assess the agency’s experience, ability to develop a brand that meets your specific needs, and the overall fit.

Once you have identified the agencies that seem like good fits for your project, the next crucial step is to craft a detailed brief.

Looking for an agency to brand your business or product? Get in touch today and we’ll be happy to chat through our process and options.