Brand naming service

Our brand naming service includes naming of businesses, products or services. Naming your business and brand is an important part, a first step in creating a brand. We work with our clients to generate names and tagline concepts that are unique and fitting to what the brand represents or offers.

Our naming process follows a few steps, initially involving research, discussions and brand strategy. The name for your brand should represent and accurately translate the values of your business, so conducting a brand strategy workshop or a set of brand discovery exercises first is important in order to know what the brand should represent.

To conceptualise names, we first brainstorm word associations to create a word bank. We then categories these options for different directions.

Trademarking or registering names locally or worldwide does pose its own challenges, so allocating enough time to do checks with an IP lawyer or directly with CIPC is important.

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