Brand strategy is essentially a brand’s long-term plan to achieve specific business goals. It helps to position and distinguish the brand within your market.
We work closely with our clients during the branding process. We dig deep to understand our client’s business, their industry, their competition and their customers. We analyse existing branding if applicable, and together we establish things like brand values, brand personality, brand perceptions, brand purpose and brand positioning.
We offer different processes depending on the company size and situation. A more in-depth version consisting of workshops and interviews, or a lighter ‘brand dig’ consisting of a questionnaire and a set of worksheets.
In the workshops we facilitate a set of exercises, guiding the team to pinpoint unique attributes about the brand. The findings from the workshop are analysed and turned into insights to help us define a strategy that is unique, so we can design something that is “on brand”. The insights from the workshop are compiled into a strategic recommendation document.
A brand dig is less in-depth and more of a hands-off guide. The answers from the brand dig questionnaire and worksheets are compiled into a document.
Brand strategy is an important starting point and can help reposition existing brands as well as establish new start-up businesses. Read more about our full brand design services.