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Brand voice and messaging

Strong and distinct brand voice and messaging statements are important to have – it is a vital part of any brand.

As part of our brand strategy service we work with our clients to define their brands values and personality. This is the building blocks in defining a brand voice and messaging statements. Usually this includes:

Tone of voice – A description of how the brand should speak to its customers, defining brand personality through the written word. This often also includes editorial guidelines.

Core value statements – Creating succinct brand statements based on the brand core values.

Vision and mission statements – Outlining the dreams and the plans of how to realise this future.

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