Visual identity

Kandi offers a combination of high-quality graphic design, in-depth and on-point brand strategy, efficient processes and project management. Our visual identity design service includes research and design. This ensures rewarding insights and excellent results.

When creating a visual identity, we explore and develop a range of visual components that together form the brands image. A visual identity can be small or extensive. It can include aspects such as colour palette, font usage, imagery and layout guidelines. We also look at style and execution of imagery, such as photography, illustration or iconography. The identity is further defined by how these elements are used together. A visual identity system can be expressed in items such as; stationery, business cards, email signatures, websites, sales decks, presentations, reports, publications and other marketing materials. Once a visual identity concept has been finalised, assets can be created.

Our full brand services include brand strategy, brand and visual identity design, and brand roll-out support.

A well-designed and well-executed identity is crucial in making your brand stand out.