“The Transform Awards MEA have been celebrating the transformative power of branding and rebranding in the Middle East and Africa for the past eight years. Transform magazine is proud to announce the winners of the Transform Awards MEA 2021, which reflect the agencies and creative teams exhibiting exemplary work in brand strategy and development.”
Statement by the Jury
“To better present its own attributes and positioning to prospective clients, HLO Branding Agency had to put its people at the heart of its brand. It worked with Kandi to craft a visual identity that would communicate its personality, joy and personal touch.
Kandi was able to support HLO in providing an impartial opinion on the challenges faced by their branding. The logo was transformed into a face, seamlessly achieving the stated objectives. We thought this was a clever and strategic solution. The visual identity is at once fun, recognisable and human. They clearly accomplished the task of personalising the brand and communicating its people-centric mission.”
Gold award for Best visual identity in the professional services sector – Transform Awards MEA winner
The logo also landed us a Finalist at the 2020 Loeries Design Awards.